"How can I be any good
at engaging people if I’m not a people person?"
Could there be a special personality type that thrives on
social media forums?
Could you - - become a star if you just… change your personality?
You know - - by adjusting how you communicate; your writing
style; stuff like that.
Who’s Hot And Who’s
What Are The Rules
Of The Social Networking
Social media is about community; and social communities are
built on interaction, and interaction is built on engagement - - you know;
“breaking the ice.”
The marketers that are successful on social media have
excelled at improving the quality of their interactions with their visitors.
This can only happen when you understand what your audience wants from their
Your prospects are demanding more; that is more information
and better experiences.
Social media is a great tool that gives your target audience
these experiences in a warm community of family and friends’. Plus it provides them with way more
interaction; “more than just words on a page.”
So you see it is not about the social tools you use; it’s
not even about your personality; it’s about community, it’s about attracting people
with your message and building healthy relationships through interaction.
Before you can be welcomed into their communities though; you
have to play by their rules.
Bottom line - - It’s always easy to make a good first
impression when you know what makes your visitors tick.
You’ve Got To See
As They Progress”
“Relevant - - Timely - - Informative and Sometimes - - Entertaining.”
Be the source for solutions, to be relevant in social forums
you have to be adaptive and respond to the changes as they progress. This is
the hidden skill behind being relevant with your audience.
And be on the look-out for “Communities that are developing
within communities.” These are great places to see what’s buzzing in your niche
and what is on the minds of the people that you are trying to reach.
It helps to be among the first with breaking news; so you
see you need to stay informed.
Information is changing hands so quickly that your target
audience have way more information and are way more informed than ever before;
the changes are taking place more rapidly. You’ve got to contribute; yep you
guessed it you have to post.
So you need to be active and more importantly you need to be
Just remember your goals: “relevant, timely, informative,
educational and sometimes entertaining” (but don’t push it) and you’ll be OK.
“The Do-Or-Die Factor
Of Social Media”
Rule No. 1: never enter a community offering less than what
your audience are accustomed to.
In short; can you create A warm and friendly atmosphere
where you deliver on… sorry - - “exceed
It is not about whether you are introverted or extraverted;
it’s about whether you provide a comfortable environment that will “allow your
visitors to get into their comfort zone” so that “they’ll become extraverted.”
Improving the human interaction of your online presence;
this should be the focus of all your social media efforts. Yes. “It’s all about
It doesn’t have to be glamorous as long as you get it right.
And you keep them smiling.
So to socialize your online marketing business is not
necessarily about the medium that you use it is about the experience you
“Really… There Is
Nothing To Be Afraid Of”
You are not communicating face to face; matter of fact social networking might just work to your favor… think about it if you’re an introvert you can
still be “in your zone” and be the life of the party. You are on show for the
world to see but on your terms; from behind your own computer screen.
And the biggest advantage that you have is that social media
is such a vibrant and lively system nothing really last’s past a week. There is
so much competing for your audience’s attention; that everyone is really “on to
the next one” so you can afford to ease your way into your comfort zone.
Imagine your confidence when you don’t have to worry about
making mistakes you will be able to keep it real and easily write about what
You will get more comfortable as you go and you will
understand how to make your visitors comfortable as well soon you will develop
your own following and eventually generate a stronger number of loyal
“Less And Less People
More And More People
Are Shopping Online”
It’s all about the experience…
Understanding how your audience uses the internet and how social networking fits into their lives will help you add to their experience.
The behaviors of your demographic now; see major activities
that motivate your audience online:
- News and Information
- Social networking
- E – commerce
- Send and receive e-mail
- Fun and recreation
When you know what motivates your prospects you will
understand their behavior.
E – Commerce has grown dramatically over the years and
continues to rise as more and more people get comfortable shopping online. For
this reason the internet has gotten more user-friendly.
Never before have people been exposed to so much from the
comfort of their home; all is possible with just a mouse click - - eliminating
the time and expense of travel you now have world wide access to a massive
offering of services and merchandise.
Online communities, social networking forums are just some
of the ways that your audience now uses to network online.
To see more ways to reach your audience review:
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