No One Buys From
You the First Time:
Only Relationship Marketing
Can Build the Trust
That Will Motivate
To Come Back
“It's much easier to sell something to one of your existing
customers than it is to sell to a brand-new one”: Harrington, K.” (2016,
December 24) www.forbes.com
Trust; is the only power capable of motivating your
customers to willingly hand over their money to you.
Have you ever had to sleep on a buying decision, wondering if
you’re making a mistake, trying to talk yourself into it?
Sure you have.
Your customers need to ensure they are making the right
decision. What if they don’t like your product they don’t want to be stuck with
an expensive mistake?
Did you do a good job of convincing your prospects that you
can truly deliver on your promise? It takes time to earn trust, and trust comes
– through relationships – over time.
My advice don’t ask so much of your website. Every visitor eventually
leaves your website, and every visitor is at a different stage of need, they
won’t all respond to the same marketing in the same way.
Don’t ask so much of your website, to try and cater to every
visitor in one sitting is unrealistic at best your website works better as a
first date, get your customers to invite you back.
This is very powerful stuff, and yes you heard me right have
your customers give you an invitation to market to them.
Let’s get into the
how of using
To create an
Where your customers
Invite you back
To market to them
All you need to know are a few simple techniques to get your
own relationship train rolling and to start a system that simplifies the
process of reengaging your interested visitors and prospects to transform them
into customers for your business.
So we need to take a step back in time, so answer me this…
Ever wonder why email marketing is still alive?
OK answer me this, ever wonder why ever site has a
newsletter - - even the bad websites have newsletters.
It is for the simple yet powerful reason of getting their own
relationship marketing system working re-engagement is the sole purpose of a
newsletter and if used well it will transform a digital list of prospects into
money in the bank.
So let’s dive a little deep into the power of your
newsletter and how to use it
If you don’t have a list you won’t have any money the larger
your list thee larger your income now that we both agree on this you clearly
see that your income is directly related to the size of your list.
Understand this and you have a head start on building the
business that you want.
Relationship marketing often times is thought of as focusing
on existing customers instead of finding new customers. But that view is only
half true it does not take in the big picture.
Relationship marketing is really about experience this is
the best way to put it and perception what is the first thought a visitor has when
they encounter your business what is the lasting thought that they have when
they leave your business is it enough to bring them back no you get the idea if
you’re in business for the long haul and I’m guessing that you are you’ve got
to start thinking like this
And when you do you will find a unbalanced playing filed
stacked in your favor very few people think this far ahead and the ones who do
are enjoying sales and customers beyond their wildest dreams.
The single biggest
In your marketing
Power of your own
Community is a massive tool
OK so you don’t need to be sold on community, however the
power an active network of customers, prospects eager to share, help and engage
is the tell-tale sign of a healthy business.
It is easier that you think to create community, all you have
to do is make the first move.
Offer value first, ask for feedback and engage in the
discussion and respond to your customers’ needs treat your prospects like
customers and more of your prospect will become customers.
That’s too powerful to say once
The 4 Essentials of
Building Your Own Community:
- Offer value
- Ask for feedback
- Engage in the discussion
- Respond to your customers’ needs
This is truly and art to create but is a beauty to stand
back and watch as your business becomes the highlight of someone’s life.
Now you truly become indispensable but this can only happen
if you provide the proper channels your newsletter is gold it will be your
major source of income and your customer major source of delight.
Let me say that again it will be your major source of income
and your customer’s main source of delight
You can’t have one without the other if you do then
something is wrong.
And the best way to keep delighting your customers is to
keep giving them more of what they want and your newsletter is an invaluable
source of feedback for your business you can use this for product creation so
as to keep your business relevant to your customers.
Re-engage with your customers establish authority and
segment your list b interest
Put your best marketing in front of your best people
Getting the sales process started sales hardly ever happen
as a shot in the dark
Give your prospects a test drive
Sell them on value
"Network Marketing Made Simple"
Your visitors have the most to lose.
Subscribers will only give you their personal information when
they feel comfortable with your site.
These relationship marketing techniques will help you build
trust and online credibility for more network marketing tips click on the
links: network marketing tips and network marketing disadvantages.
"Back to top"
Return from Relationship Marketing to Network Marketing Skills