Email Marketing Or Social Media
Which Generates The Most Online Sales
Where Are Your Customers
Spending Their Money?

Email marketing is still the most intimate connection you can have with your best customers.

Here’s the proof.

Only high value prospects will give you their email.

But,
You’re Probably Wondering
What About Social Media
Is Email Marketing Losing Ground To
Social Media?

Great question, one cannot deny that no matter who you are, or how you use the internet there is a social networking site with great advantages for you.

However… Email marketing has the edge when it comes to delivering personalized content.

An email newsletter and social media do have some similarities, but they are indeed totally different tools; each giving you specific advantages.

For starters when you have your own newsletter you have a lot more flexibility and control over your marketing.

For this reason the conversion rate of email marketing tends to be higher in comparison to other channels. What I’m saying is; “Email is a better producer of online sales.”

Got your attention didn’t I.

The most interested people are those people who are willing to part with their email address to get more information. “They are more likely to click the buy button.” Marketing to these people is always more productive.

Before you can get to this point though; you need a sure fire way to get your subscribers to open your emails: not to worry, I have just the thing you need.

8 Reasons
Why Email Marketing Has
Great ROI For Every Online Marketer

1. You get to address each and every subscribers by name
   
2. You can automate the subscription process and segment your subscribers according to their personal interest
3. Your subscribers only see the content that appeals to them
4. It costs less to market to your loyal subscribers than to acquire new customers and clients
5. Subscribers and customers are more open to interaction and feedback
6. Your email content is way more effective as a sales tool
7. When you have your own email list it’s easier to diversify your income or change business
8. By default your email newsletter nurtures relationships and generate repeat sales for your brand

Ever wonder why your email inbox always seems to be full of email? Now you know why. It’s because email has a great ROI for marketers.

“An engaged and deeply interested digital audience is more than sheer numbers; it’s a long-term resource that you can activate at the touch of a button.” (exact target.com)  

It’s Not Just Marketers,
Your Customers Respond Favorably To Email As Well…
And Here Are The Stats To Prove It.

“91% of all US consumers still use email daily,” and that’s just in the US.(Source: Mckinsey&Company)

Oh it gets better, “A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter”. (Source: Capterra)

“42% of consumers said the best way to receive ads for sales and specials is via email.”(source: EmailStatCenter)

“People who buy products marketed through email spend 138% more than people that do not receive email offers”. (source: convince&convert)

The Radicati Group estimates around 196.4 billion emails are sent or received every day. (source: email statistics report)

45% of all mobile web use is checking email. (source: choosewhat.com)

That last one is really big isn’t it?

Wait, I have one more fact I want to share with you.

  “Nearly Half Of All Email
Are Opened On Smart Phones
And Tablets
This Has Been A 500% Increases
In Over Four Years”

Litmus stats: “A roundup of 2014 top ten email clients according to market share.”

This is a huge sign post on how customers have been digesting content and where you need to be.

Once you optimize your e-zine content for mobile viewing you give your subscribers the power to take your business with them.

Time becomes less of a factor in your communication, now you have become a convenient part of your customers’ lifestyle. Your business becomes more user friendly and more accessible to your customers.

We all know what follows happy subscribers and happy customers’ right? A healthy online business.

Email Vs Social Media And The Winner Is…

No, don’t get me wrong I’m not trying to announce a winner in the argument of email vs social media.

I’m just proving a point; that every online business including yours can extract massive value from an email marketing content strategy.

Social media is intimate for sure but so is email matter of fact it’s more so and the two channels are even stronger combined and weaker when stacked against each other.

So what’s your expert marketing decision going to be?

Do you see your online business extracting any value from email marketing or do you think that email marketing is just old news and is slowing passing on, tell me your thoughts in a comment below.