Why Email Marketing
Great ROI For Every
- You get to address each and every subscribers by name
- You can automate the subscription process and segment your
subscribers according to their personal interest
Your subscribers only see the content that appeals to them
It costs less to market to your loyal subscribers than to
acquire new customers and clients
Subscribers and customers are more open to interaction and
Your email content is way more effective as a sales tool
When you have your own email list it’s easier to diversify
your income or change business
By default your email newsletter nurtures relationships and generate
repeat sales for your brand
Ever wonder why your email inbox always seems to be full of
email? Now you know why. It’s because email has a great ROI for marketers.
“An engaged and deeply interested digital
audience is more than sheer numbers; it’s a long-term resource that you can
activate at the touch of a button.” (exact target.com)
It’s Not Just
Your Customers Respond
Favorably To Email As Well…
And Here Are The
Stats To Prove It.
of all US consumers still use email daily,” and that’s just in the US.(Source:
Oh it gets better, “A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter”.
“42% of consumers said the best way to receive ads for sales and specials is via email.”(source:
“People who buy
products marketed through email spend 138% more than people that do not
receive email offers”. (source: convince&convert)
The Radicati Group estimates around 196.4 billion emails are
sent or received every day. (source: email statistics report)
of all mobile web use is checking email. (source: choosewhat.com)
That last one is really big isn’t it?
Wait, I have one more fact I want to share with you.
“Nearly Half Of All
Are Opened On Smart
This Has Been A 500%
In Over Four Years”
stats: “A roundup of 2014 top ten email clients
according to market share.”
This is a huge sign post on how customers have been
digesting content and where you need to be.
Once you optimize your e-zine content for mobile viewing you
give your subscribers the power to take your business with them.
Time becomes less of a factor in your communication, now you
have become a convenient part of your customers’ lifestyle. Your business becomes
more user friendly and more accessible to your customers.
We all know what follows happy subscribers and happy customers’
right? A healthy online business.
Email Vs Social Media
And The Winner Is…
No, don’t get me wrong I’m not trying to announce a winner
in the argument of email vs social media.
I’m just proving a point; that every online
business including yours can extract massive value from an email marketing
Social media is intimate for sure but so is email matter of
fact it’s more so and the two channels are even stronger combined and weaker when
stacked against each other.
So what’s your expert marketing decision going to be?
Do you see your online business extracting any value from
email marketing or do you think that email marketing is just old news and is
slowing passing on, tell me your thoughts in a comment below.